founders | advisory team
Roberta Marcenaro Lyon
Roberta is an expert on introducing European companies into the US market. She is adept at managing large, multifaceted projects in complex international business environments and identifying solutions to increase company performance.
She has extensive experience working in the United States and Europe, assisting clients with entering or expanding into markets throughout North America, Europe, Asia, Africa, and the Middle East.
As co-founder of IMARK, she has provided business management and marketing services to organizations in a wide range of fields: oil & gas, construction, healthcare, manufacturing, military, hospitality, and fashion.
Published author of the seminal book Mobile City, she developed and introduced the concept of Smart Camps: an integrated approach to the installation and management of remote work camps to increase company productivity and employee satisfaction.
She serves as Adjunct Professor at the Politecnico of Milan in the Department of Engineering; as the Local Representative in Washington, D.C. and Texas for the American Chamber of Commerce of Italy; as roundtable member of Sistema Italia at the Italian Embassy in Washington, D.C., and as a member of the Society of Military Engineers, American Society of Civil Engineers, American Planning Association, and the American Marketing Association.
She earned her Ph.D. in Urban Planning at the Politecnico of Milan, and her M.S. and B.S. in Territorial Marketing and Economics, respectively, at the University of Genoa.
Pietro Raugi is a veteran of international business, as well as a successful entrepreneur and executive. His work includes building, restructuring, and managing companies in the US and Europe.
A recognized authority in international relations, with a deep understanding of the American market, he maintains an extensive network of relationships with foreign companies, officers, and managers in the professional and cultural world.
Prior to co-founding IMARK, Pietro was President of Lepanto in charge of Venice Works and MOSE, Founder and CEO of Safe Technologies, CEO of Metalmeccanica Fracasso, CEO of Travature Alta Velocità, President of Palomar, Director of Centro Intermodale dell’Adriatico and Cantieri Navali Arsenale, President of BASE (Bonifica Acustica Sistemi Ecologici), President of Frame Engineering, Director of Costruzioni Metalliche, President of SIAR (Sistemi di Armanento Ferroviario Impreglio Consortium), Director of FIP Energy Absorption Systems, CEO of Franchin & Son, and CEO of Armco Eurotec.
Appointed by the Minister of Public Works in Italy, he served for many years on the Experts Committee for the Environmental Protection of Venice. He contributed to the study of Legge Merloni, the general policy regulating public works in Italy, and served as Vice President of both A.C.A.I. and Federcostruzioni.
He is a member of the Management Center of Europe, the American Marketing Association, the Council for the Management Committee of Engineering Industries, the Commission Reti Appalti Pubblici, and a founding member of Verso L’Europa.
He earned his B.S. in Economics in Italy and his M.B.A. from Ohio University in Cleveland.